Considering the Internet is now used to extend the marketing of your listing, a video tour provides sellers with an enormous additional audience. Now buyers from literally across the country can view the property, available 24 hours a day, seven days a week from anywhere.
Also, a well-produced video of a home’s interior eliminates a lot of the foot traffic, since most people are far too busy to spend their days searching through properties that aren’t what they want. Buyers can preview their next home without ever setting foot outside their current one and without bothering the seller, increasing the quality of your showings.
YouTube is the second largest search engine, behind Google. With your website being properly optimized and including video, you’re 57% more likely to show up on page 1 of Google search results. These higher search result rankings means more home buyers will find your listings. More listing views means an increase in offers, and more offers makes for happier clients and additional referrals.