5 Reasons why you need twilight real estate photography now
We all know that real estate photography is one of the main factors in selling a home quickly and for the right number. Twilight real estate photography is a newer trend, and it is helping homeowners to showcase their home in a completely new light. If you have been curious about whether twilight real estate photography will work for your listings or your own home for sale, here is everything you need to know.
What Is Twilight Real Estate Photography?
Twilight real estate photography is photos that are taken to showcase a home during dusk. As the sun is setting, all of the home’s interior lights and exterior lights are turned on. The photographer can then capture a very unique light that truly makes the home stand out.
Typically there is enough light for the home to be visible; however, the interior and exterior lights will help to make sure that certain features stand out. If you have an exterior garden or walkway with professional landscape lighting, twilight photography is a great choice.
In addition, something like a pool with lighting in it will also really stand out. Everything about twilight real estate photography is to give a home a unique selling standpoint from the other homes on the market. Real estate is competitive, and every slight edge a home can have to stand out will undoubtedly help it sell faster.
What Are The Benefits of Twilight Real Estate Photography?
We briefly mentioned a few of the benefits of twilight real estate photography but let’s dig a little deeper into why this is a must on your next property listing. Whether you are a homeowner or a realtor, it pays to understand real estate photography’s latest developments.
#1 – Property Stands Out
When buyers start their initial search for a home, they are essentially just scanning through pictures. Although many will narrow down the search by the general zip code, most just want to see the pictures.
We have become a very image-focused society. Anytime that you can get your listing to stand out from the image of another property, people will remember it. Recognition leads to appointments, and appointments lead to sales.
When scrolling through a stack full of hundreds of pictures, a property that has a unique twilight shot is genuinely going to stand out. Since twilight real estate photography is not exactly the mainstream at this point, you have ample opportunity to give your listing a leading edge.
#2 – Appealing exterior
When people see a house that looks appealing on the outside, they want to see more. We know how scrolling through real estate properties goes; sometimes, people never even click to view the listing. All that fancy molding, the extra fireplace, and the upgraded hardware on the cabinets gets overlooked.
This happens because the main image of the house is not intriguing enough to warrant extra attention. Even if the house’s inside is special and interesting, it likely didn’t stand out enough to get a second look by a buyer.
The listing that has twilight photography is much more likely to be clicked, and therefore buyers see more photos of the unit. They can scroll through the pictures and see all the features of the home, even the daylight photos of the house.
Putting a twilight real estate shot as the leading image on the listing will certainly help to increase overall clicks and interest.
#3 – Welcoming Sunset View
Many twilight real estate photographers will try and snap an image of a sunset view. The sunset view gives a very warm and welcoming look. Although this won’t work out for all homes because of the angle of the sun, it is certainly worth capturing.
The warm and welcoming look helps calm homebuyers that are in the process of finding the perfect home. They will not be as stressed and, therefore, more open to looking at the property and seeing if it is the one for them.
Twilight real estate photography is more difficult to capture than day time shots. Nonetheless, all great real estate photographers will tell you that you want the home to feel as inviting and warm as possible.
#4 – Photos have stopping power
Are you going to do some advertising with the home that you have for sale? Do you plan on putting the home in any type of publication or a banner ad on a website? You must have one exceptional picture that truly stands out. We call this stopping power. This is also the effect when you’re scrolling listings on Zillow and you stop on a particular property. Most people don’t understand why people pay attention to certain images. The most beautiful images always peak interest. Without a unique and unforgettable picture, the listing will blend in with all other homes for sale. Great property photographers are the ones who know how to achieve this.
The twilight shots of a home make a perfect choice for a special cover photo. They are also a unique keepsake for the current owner and the new owner. This is something that realtors should consider when looking for a unique gift.
#5 – Higher End Look
There is no question that twilight real estate photography gives a home a higher-end look. The photo stands out from the crowd, and the home almost instantly looks like a high-end listing. If you are trying to get top dollar for the home you are selling, twilight photography is a great option.
In the Warner Robins and Macon area, there are some large estate homes that have so much character and charm to them. Seeing these homes lit up with the twilight real estate photography can give buyers a sense of what it would be like to live there.
Who Should Not consider twilight photography
We have made a pretty strong case for why twilight real estate photography is a great idea. However, it is not an ideal type of photography for all homeowners. If your home has a view that needs to be showcased or you have very little outdoor lighting, this type of photography may not be the best.
If you choose a great real estate photographer, they are going to be able to guide you in the best types of photos for your home. For instance, some homes should seriously consider aerial footage and 3D tours, while others will find that this is not necessary.
Why Is Pricing For Twilight Real Estate Photography Usually Higher?
Some homeowners and real estate agents will notice that the pricing for twilight real estate photography is quite a bit higher than traditional real estate photography. This is mainly because of the time of day that these photo sessions need to take place.
Let’s face it; there is only one twilight session offered each day. Real estate agents have a very short time span to get the lighting and the pictures on a shoot like this to be perfect. There is quite a bit of prep work involved with making sure the lights are turned on as they should, and the home is genuinely showcasing itself.
These higher prices should not be discouraging as the overall results and the finished product will also be more valuable. If there are thousands of listings in your town, yet you are the only one to have twilight images, you can imagine the impact that will have on the attention that the property gets.
Is Sunrise Photography Beneficial?
As you probably remember, we mentioned that not all homes would show off their best features at twilight. Sometimes based on sun angles and the lighting of the house, the sunrise photo session could be a fit. If you can find a photographer that is an early riser, the sunrise photos are another way to set your property apart from the rest.
With sunrise photos, there will still be light coming from the home and landscaping; however, the natural light outdoors will create some unique sky images. As many real estate photographers will tell you, sometimes the sky puts on a show for the house. Even though the sky doesn’t come with the house, potential buyers will be interested in living in a place that is so beautiful.
The most important thing to take away from all of this is that real estate photography can be unique. Although there are certain best practices to follow, if there is a particular time of day that you think your home looks best, share that with your photographer.
The photographers are the expert from behind the lens. Realtors and homeowners are the home’s experts and know how it truly shines.
Conclusion – Is twilight real estate photography worth it?
By now, you know a thing or two about twilight real estate photography. There is no question that this type of photography is going to give your listing or your home a leading edge. Comparing shots of what a properly lit home looks like during the day and at night is a great way to help you decide. Traditionally speaking, most homeowners will be in awe of how great their home looks when it is photographed at this special time of day.
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